Empowered people. Elevated business. Exceptional results.
We help growing businesses perform like the best in the industry — without the corporate overhead. Senior operational and people expertise, delivered with a personal touch.
Every engagement is built around three interconnected areas. Improve one and you improve all three.
Improving commercial results, driving revenue growth and building sustainable profitability through sharper operational focus and smarter use of data.
Developing teams, strengthening HR practices and building cultures where people genuinely want to come to work — and where that enthusiasm shows in results.
Elevating the customer experience to drive loyalty, advocacy and long-term growth — because how customers feel about your business determines whether they return.
We don't advise from the sidelines. We bring nearly two decades of hands-on senior leadership — the kind that comes from actually running large, complex operations under pressure.
19 years at Waitrose & Partners managing teams of 250+, £30m+ revenue and multiple sites in competitive trading environments.
Most consultants do one or the other. We bridge both — because sustainable performance only comes when operations and people work together.
You get the knowledge of an experienced Operations and HR Director, without the cost or commitment of a full-time hire.
"We help growing businesses perform like the best in the industry — without the corporate overhead."
Apex Performance and Operations was founded to give growing businesses access to the kind of senior operational and people expertise that was previously only available to large corporates.
Apex was founded after nearly two decades leading high-performing teams at Waitrose & Partners — one of the UK's most respected retail brands — across branches in Worthing, Northwood, Wimbledon Hill, Balham, Twickenham, Surbiton, Raynes Park, East Sheen and Esher.
During that time, we learned what genuinely makes the difference between a business that performs and one that merely survives. It's rarely about the strategy on paper. It's about the quality of your people, the consistency of your operations, the experience you create for your customers, and the culture you build every single day.
We also saw, time and again, that independent business owners and growing SMEs — brilliant at what they do — were struggling with the people and performance side as they scaled. They couldn't afford McKinsey. They didn't yet need a full-time director. But they absolutely needed someone senior in their corner.
That's why Apex exists. To bridge that gap. To give you the expertise, the insight and the practical support to perform at your best — without the corporate price tag.
We tell you what you need to hear, not what you want to hear. Honest, direct and always in your best interests.
We hold ourselves to the highest standards in everything we do — because that's what we ask of the businesses we work with.
We work alongside you, not above you. Your success is our success and we're invested in it for the long term.
We focus on changes that make a real, measurable difference — not reports that gather dust on a shelf.
Every engagement begins with a conversation. Our services are designed to meet you where you are and take you where you want to be.
A free 30-minute call to understand your business, your challenges and whether we're the right fit for each other.
A deep diagnostic review of your operations, people and performance — with a detailed report and prioritised recommendations.
Hands-on support to deliver the changes that matter most, at a pace that works for your business.
An ongoing retained partnership to maintain momentum, support your team and drive continued growth.
Our audit is the starting point for most client relationships. It gives you clarity, confidence and a clear plan of action — at a fixed price with no surprises.
Up to 30 staff
Fixed fee + VAT. Approx. 2–3 days.
30–100 staff
Fixed fee + VAT. Approx. 4 days.
100–200 staff
Fixed fee + VAT. Approx. 6 days.
Our retained packages give you ongoing access to senior expertise — your own operational and people partner, without the cost of a full-time hire.
Approx. 1.5 days per month
per month + VAT
Approx. 2.5 days per month
per month + VAT
Approx. 4 days per month
per month + VAT
Project work or standalone consultancy days.
Focused sessions or ad hoc site visits.
Light-touch HR advice by phone and email.
Facilitated session for up to 15 managers.
Full day development programme, up to 15 managers.
30 minutes, no obligation — let's just talk.
All prices exclude VAT. Travel outside a 10-mile radius of KT12 may be charged at cost. Bespoke packages available for multi-site businesses or longer-term engagements.
Every client relationship begins with a free, no-obligation 30-minute discovery call. No sales pitch — just an honest conversation about your business and how we might help.
We'll respond within one business day.
Based in Surrey, working with businesses across the South East and beyond.
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Surrey, KT12 — serving businesses across the South East
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Our promise: Every enquiry receives a personal response within one business day. We don't use auto-responders or sales scripts — just a genuine conversation about whether we can help.